DEVELOPMENT OF AN INDEX TO ASSESS THE BRAND IMAGE OF TOURIST DESTINATIONS
Abstract
A destination’s image constitutes a central factor in the different models that analyze travel decision-making and its selection (Moutinho, 1984; Chon, 1990; Baloglu & McCleary, 1999). The studies consulted suggest that destinations with a positive image will have a higher probability of being considered and finally chosen in the selection process. The aim of this study is to propose a methodology for measuring brand image as an entirely psychological construct, deriving from the subjects’ perceptions of its component attributes. To develop and evaluate this measure, we analyzed the results of a survey of 916 tourists.Downloads
The works published in this journal are subject to the following terms:
1. The Publications Service of the University of Murcia (the publisher) retains the property rights (copyright) of published works, and encourages and enables the reuse of the same under the license specified in paragraph 2.
© Servicio de Publicaciones, Universidad de Murcia, 2022
2. The works are published in the online edition of the journal under a Creative Commons Reconocimiento-CompartirIgual 4.0 (legal text). You can copy, use, distribute, transmit and publicly display, provided that: i) you cite the author and the original source of publication (journal, editorial and URL of the work), ii) are not used for commercial purposes, iii ) mentions the existence and specifications of this license.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
3. Conditions of self-archiving. Is allowed and encouraged the authors to disseminate electronically pre-print versions (version before being evaluated and sent to the journal) and / or post-print (version reviewed and accepted for publication) of their works before publication, as it encourages its earliest circulation and diffusion and thus a possible increase in its citation and scope between the academic community. RoMEO Color: Green.
