Higher Education Students’ Social Media Platform Preferences for Educational Purposes
Abstract
The aim of the study is to determine the preference rankings higher education students’ social media platform preferences for educational purposes. The most used social media platforms in which people spend their time are respectively Instagram, TikTok, YouTube, WhatsApp, and Facebook in Turkey. These nine social media platforms were scaled using the method of pair-wise comparison. Participants of the study were 492 higher education students in Turkey. Data analysis was done using the Thurstone V. equation of state equation. In this research, social media tools preferred by higher education students for educational purposes are listed respectively as Instagram, WhatsApp, YouTube, Twitter, Snapchat, Telegram, Pinterest, Facebook/FB Messenger and TikTok. Also, the preferences of female and male higher education students upon social media tools for educational purposes are examined. According to this for female students it is listed respectively as WhatsApp, Instagram, YouTube, Twitter, Snapchat, Pinterest, Telegram, TikTok and Facebook/FB Messenger; and for male students, it is listed respectively as Instagram, WhatsApp, YouTube, Twitter, Telegram, Facebook/FB Messenger, Snapchat, and Pinterest.
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