EVALUATIVE CONDITIONING WITH SUBLIMINAL PRESENTATIONS OF UNCONDITIONED STIMULUS. A EXPERIMENTAL STUDY

  • Guillermo Campoy Menéndez
  • Agustín Romero Medina
  • Francisco Martínez Sánchez
Keywords: evaluative conditioning, human conditioning, awareness, mere exposure effect, subliminalstimulation

Abstract

We study the possibility of establishing conditioned evaluative responses by subliminal Uss presentations. For that, we have carried out an experiment using neutral no-words like CSs and pleasant and unpleasant words like USs. The CS-US couples were showed three times, the USs being presented 28.57 msec. and with backward mask. Ours results show a mere exposure effect but not a evaluative conditioning one.

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Author Biographies

Guillermo Campoy Menéndez
Universidad de Murcia
Agustín Romero Medina
Departamento de Psicología Básica y Metodología Campus de Espinardo Universidad de Murcia
Francisco Martínez Sánchez
Universidad de Murcia
How to Cite
Campoy Menéndez, G., Romero Medina, A., & Martínez Sánchez, F. (1). EVALUATIVE CONDITIONING WITH SUBLIMINAL PRESENTATIONS OF UNCONDITIONED STIMULUS. A EXPERIMENTAL STUDY. Anales De Psicología / Annals of Psychology, 13(2), 177-187. Retrieved from https://revistas.um.es/analesps/article/view/31021
Section
Basic psychological processes

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