Prominencia facial autoatribuida en redes sociales a través de la propia fotografía: Efecto del tipo de red, edad y género


  • Eva Cifre Departamento de Psicología evolutiva, educativa, social y metodología, Universitat Jaume I, Castellón (España)
  • Jordi Santamaría-Dávila Departamento de Psicología evolutiva, educativa, social y metodología, Universitat Jaume I, Castellón (España)
  • Jesús F. Rosel Departamento de Psicología evolutiva, educativa, social y metodología, Universitat Jaume I, Castellón (España)
Palabras clave: Face-ismo autoatribuido, Género, Edad, Redes sociales, Autopresentación


Existen muchos estudios sobre el Face-ismo autoatribuido (FIA) en función de la red social (RS), sexo y edad, pero con estas variables por separado. Esta investigación lleva a cabo un estudio conjunto de las variables anteriores a través de una muestra aleatoria de 1050 perfiles de RS. Nuestra hipótesis es que el FIA es una función de la RS (citas: Badoo, social: Facebook, profesional: LinkedIn), sexo, edad y la interacción de Sexo×Edad. Los resultados muestran diferencias en FIA según la RS (más alto en la red profesional), con los hombres teniendo más prominencia facial que las mujeres. Esto incrementa según se hacen mayores, mientras que apenas aumenta en las mujeres con la edad (teniendo más prominencia corporal que los hombres) (interacción sexo×edad). Los resultados muestran que el FIA en línea es un fenómeno complejo, parece no tener una explicación teórica única y sencilla, y los estereotipos de género FIA aumentan con la edad. Consideramos también la necesidad de estudiar el fenómeno incluyendo una perspectiva de género para luchar contra el sexismo en los nuevos medios.


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Cómo citar
Cifre, E., Santamaría-Dávila, J., & Rosel, J. F. (2022). Prominencia facial autoatribuida en redes sociales a través de la propia fotografía: Efecto del tipo de red, edad y género. Anales de Psicología / Annals of Psychology, 38(2), 336–346.
Psicología social