Análisis del sexismo en la publicidad
Abstract
This article present a research based in the analysis of stereotypes and sexist bias displayed in newspapers and television publicity. The aim is broach the models of woman present in this kind of advertise.
In order to develop this study has been necessary to elaborate and validate instruments for the analysis of sexis stereotypes and prejudgements in publicity. The study begin with a theoretical base where a summary of different studies done in this fild with their most relevant conclussions is presented, as well as, is include an enumeration of the stereotypes and sexist bias that contribute to our study as analysing criterias. The presentation of methodology and phases of this research lead to a summary of the result gained though the analysis done. Finalyy this article conclude with the presentation of the different models of women displayed by actual publicity.
Downloads
The articles and scientific documents published in RIE abide the following conditions:
1. The Servicio de Publicaciones de la Universidad de Murcia (the publisher) has the property rights (copyright) of all the documents published and allows the reuse under the user’s license indicated in point 2.
2. All documents are published in the digital edition of RIE under a Creative Commons Reconocimiento-NoComercial-SinObraDerivada 3.0 España (legal document) license. These documents can be copied, used, distributed, communicated and explained publicly if: i) the author(s) and its original source of publishing (magazine, publisher and URL of the document) are cited; ii) it is not used for commercial purpose; iii) the existence and the specifications about this license are mentioned.
3. Auto-archive’s conditions. The authors are allowed and encouraged to digitally distribute the pre-print versions (a version before evaluation) and/or post-print (a version that it is already evaluated and accepted to its publication). This promotes circulation and distribution earlier and can increase the citations and significance within the academic community.
