EL SANISMO LINGÜÍSTICO: RECURSOS RETÓRICOS EN LA PUBLICIDAD Y ETIQUETADO DE LOS ALIMENTOS

Authors

  • José Antonio Díaz Rojo
  • Ricard Morant I Marco
  • Debra Westall Pixton

Abstract

In this paper we shall analyze the persuasive messages most frequently used in contemporary Spanish nutritional discourse, especially in health claims found in food labeling and food advertising. To this end, we shall examine the various arguments and rhetorical devices used to influence consumer opinion regarding nutrition and health as well as consumer behavior when shopping for foods.

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How to Cite
Díaz Rojo, J. A., Morant I Marco, R., & Westall Pixton, D. (2005). EL SANISMO LINGÜÍSTICO: RECURSOS RETÓRICOS EN LA PUBLICIDAD Y ETIQUETADO DE LOS ALIMENTOS. Journal of Linguistic Research, 8, 35–52. Retrieved from https://revistas.um.es/ril/article/view/6661
Issue
Vol. 8 (2005): Lingüística y retórica
Section
Monograph

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