PALABRA E IMAGEN. PROBLEMAS SEMIÓTICOS DEL TEXTO PUBLICITARIO
Abstract
The study of advertising texts carried out up to now, although iniciated in semiotics fields, generally, they end up centering on the study of an only code: the linguistic code. This article tries to outline an interdisciplinary approachment to such works of rethoric engineering so as to know how the iconic and verbal codes are structurally related. We think that only en this way it is possible to discern the position of languaje in the strategies of advertising manipulation.Downloads
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