PALABRA E IMAGEN. PROBLEMAS SEMIÓTICOS DEL TEXTO PUBLICITARIO
Abstract
The study of advertising texts carried out up to now, although iniciated in semiotics fields, generally, they end up centering on the study of an only code: the linguistic code. This article tries to outline an interdisciplinary approachment to such works of rethoric engineering so as to know how the iconic and verbal codes are structurally related. We think that only en this way it is possible to discern the position of languaje in the strategies of advertising manipulation.Downloads
The works published in this magazine are subject to the following terms:
1. The Publications Service of the University of Murcia (the publisher) preserves the economic rights (copyright) of the published works, and favors and allows the reuse of same under the license of use indicated in point 2.
2. The papers are published in the electronic edition of the magazine under a Creative Commons Attribution-NonCommercial-NoDerivative 3.0 Spain license (legal text). Papers may be copied, used, disseminated, transmitted and publicly exhibited if the following requirements are met: i) The authorship and the original source of its publication (magazine, editorial and URL of the work) must be cited; ii) The works cannot be used for commercial purposes; iii) The existence and specifications of this user license must be explicitly mentioned.
3. Self-archiving conditions. Authors can electronically disseminate pre-print versions (version before being evaluated) and / or post-print versions (version evaluated and accepted for publication). This makes possible its circulation and diffusion earlier and with it a possible increase in its citation and reach among the academic community. RoMEO color: green.
