EMPRESA Y ENTORNO

Authors

  • José Antonio García Hernández
  • Pilar López Pina
Keywords: dirección estratégica, inflación, tipos de interés, escenario, planificación, PIB, déficit público, estacionalidad

Abstract

     Our aim is to clarify the concept of Firm Background, highlignting its main features, as well as the firm as an open system, information controller and processor, which needs to be aware of the situation and the environment in order to benefit from the advantages offered and soften the negative consequences, all this by foreseeing the rignt choices.

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Author Biographies

José Antonio García Hernández

Escuela Universitaria de Turismo de Murcia

Pilar López Pina

Escuela Universitaria de Turismo de Murcia
How to Cite
García Hernández, J. A., & López Pina, P. (1998). EMPRESA Y ENTORNO. Cuadernos de Turismo, (2), 85–100. Retrieved from https://revistas.um.es/turismo/article/view/23351
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