Designing and promoting experiences in a tourist destination. An analysis of research and action needs

Authors

  • Rita Carballo Fuentes Universidad de Las Palmas de Gran Canaria
  • Sergio Moreno-Gil Universidad de Las Palmas de Gran Canaria
  • Carmelo León González Universidad de Las Palmas de Gran Canaria
  • J. R. Brent Ritchie University of Calgary
DOI: https://doi.org/10.6018/turismo.35.221511
Keywords: tourist experience, experiential marketing, research, brand, events, image

Abstract

This paper goes through a comprehensive literature review in order to properly deal with such an important topic as «the experience». This work examines the experience dimensions, how to analyze them, and how to develop and promote a tourist experience, paying attention to the brand and events as a paradigmatic promotional tool. The main contribution of this paper focus in identifying state of the art about tourist experiences research, and it shows an operative framework to put into practice the tourist experience in a destination.

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Published
01-01-2015
How to Cite
Carballo Fuentes, R., Moreno-Gil, S., León González, C., & Brent Ritchie, J. R. (2015). Designing and promoting experiences in a tourist destination. An analysis of research and action needs. Cuadernos de Turismo, (35), 71–94. https://doi.org/10.6018/turismo.35.221511
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Artículos