LA PERCEPCIÓN DEL RIESGO Y SU IMPLICACIÓN EN LA GESTIÓN Y PROMOCIÓN DE LOS DESTINOS TURÍSTICOS. EL EFECTO MODERADOR DEL DESTINO

Autores/as

  • Rita R. Carballo Universidad de Las Palmas de Gran Canaria
  • María M. Carballo Universidad de Las Palmas de Gran Canaria
  • Carmelo J. León Universidad de Las Palmas de Gran Canaria
  • Sergio Moreno Gil Universidad de Las Palmas de Gran Canaria
DOI: https://doi.org/10.6018/turismo.473991
Palabras clave: riesgo percibido; comunicación; organizaciones; gestión; ecuaciones estructurales

Resumen

El propósito de este estudio es examinar como contribuyen los distintos tipos de riesgos (terrorismo, accidente, delincuencia, salud, catástrofes) a los que se enfrenta los turistas a la percepción de riesgo final sobre los destinos. Asimismo, el trabajo analiza el efecto moderador del destino en las relaciones causales establecidas entre los tipos de riesgos y el riesgo percibido. Para ello se comparan dos grupos de destinos: Europa (Islas Canarias, España) y Latinoamérica, con los destinos de Brasil y Colombia. El trabajo se realizó mediante encuestas online a través de una empresa especializada en los mercados potenciales de Alemania y Reino Unido. El análisis se llevó a cabo mediante un modelo de ecuaciones estructurales (SEM) para probar las relaciones causales planteadas. Aunque la percepción de seguridad y protección y su influencia en el comportamiento del turismo es importante para la promoción y gestión de las actividades turísticas, su análisis empírico ha recibido una atención limitada entre los investigadores. Los resultados de este trabajo muestran interesantes conclusiones prácticas y académicas para las organizaciones empresariales y la promoción de los destinos turísticos.

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Publicado
28-05-2021
Cómo citar
Carballo, R. R., Carballo, M. M., León, C. J., & Moreno Gil, S. (2021). LA PERCEPCIÓN DEL RIESGO Y SU IMPLICACIÓN EN LA GESTIÓN Y PROMOCIÓN DE LOS DESTINOS TURÍSTICOS. EL EFECTO MODERADOR DEL DESTINO. Cuadernos de Turismo, (47), 23-36. https://doi.org/10.6018/turismo.473991
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