EL PERFUME EN PUBLICIDAD: IRREPRESENTABILIDAD Y SINESTESIA
Abstract
The perfume, as an advertised product, bring out the problem of the perceptual representation, since what you feel through your nose shall be represented by a visual sign and create a sensation, a perception and a sort of "scent memory". In this work we will study how this special visual-smell correlation in the Spanish text advertisement has been built up, mainly in the 80's, and to which semiotic and rhetoric strategies it has recurred.Downloads
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