Analysis and description of Social Nets uses in the Murcia Region museums
Abstract
Museums nowadays have the capacity to enhance their communication and promotion power, thanks to the proliferation of social networks and mobile technologies in which we are immersed in the 21st century, establishing, in this way, an interaction Constant with users. Nevertheless, all the museums of the Region of Murcia have not been able to take on the challenge of this technological revolution. This article involves a review of the way in which these museums are taking advantage of the social platforms, elaborating an empirical and comparative analysis of a sample of 101 museums spread in the Region of Murcia and the temporal limit that has been chosen for the development of this Work is set between January 1 and April 30, 2017 on the platforms Facebook, T witter, Instagram, Pinterest, Flickr, YouTube and Google+. The results are characterized by the presence of good examples of success together with a large number of museums that are at the beginning of a conscious and successful use of social networks, as well as cases of a total absence of certain other museums in the network. This article, therefore, constitutes an essay that prepares possible ways of future analysis, such as a survey of the behavior of the museums of the Region of Murcia in social networks, and with the objective of elaborating a proposal for quality improvement The dissemination of content and promotion through these tools, which is why it has been considered essential to establish a descriptive and quantitative analysis, the results of which provide reliable data for further studies.
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