APPLICATION DEVELOPERS AND APP BOOKS FOR CHILDREN AND YOUNG PEOPLE IN SPAIN: CHARACTERISTICS, PROSPECTS AND BUSINESS MODEL

Abstract

The Spanish market of Children and Young people’s Literature has been on the rise in recent decades and has undergone an exponential increase since introduction of ICT and the acquisition of digital contents which are dedicated to the children and young audience. For this reason, this research aims to show brief X-ray developers of a particular kind of ebooks, enhanced ebooks in Anglo-Saxon terminology, to set aside children and young people in Spain. Due to the lack of studies on these kinds of ebooks in the Children and Young people’s literature in Spain, an exploratory methodology has been applied. On the one hand, it’s based on the collection of primary and secondary sources of information, and on the other hand, an orderly and systematic survey of controlled variables has been created to obtain the answers from developers of enhanced ebooks. The purpose is to know the intrinsic characteristics that define its; to analyze the changes in the business model through the production, marketing and promotion of enhanced ebooks; and finally, to outline the future prospects these companies both application books in Spanish Children and Young people’s literature subsector; showing that they are young companies, composed by interdisciplinary teams and advocating the renewal of the business model through the integration of digital media, online sales platforms and 2.0 Social Media tools.