Festivities posters. Iconographic and Documental Analysis

Authors

  • Carolina Cadenas Pazos Documentalista
  • Antonia Salvador Benítez UNIVERSIDAD COMPLUTENSE DE MADRID
DOI: https://doi.org/10.6018/analesdoc.17.1.182371
Keywords: advertising design, advertising poster, documentary analysis, iconographic analysis, visual identity

Abstract

Estudy and document analysis of the festivities posters as a kind of advertising poster. There is adescription of the basic features of 71 representative posters of San Isidro Labrador festivities using a self designmodel for this study. Visually, the results show how are represented the festive elements of Madrid through thisadvertising medium. From the documentary perspective, quantitative and qualitative analysis of the sample hasallowed the identification of the authors of the poster, formats, techniques and the iconographic elements, themesand places most represented on posters.

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  • Abstract
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  • Fig.1 Pradera S. Isidro 1...
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  • Fig.2 Cartel 1947 (Españo...
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  • Fig.2 Cartel 1957 (Españo...
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  • Fig.2 Cartel 1962 (Españo...
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  • Fig.3 Cartel 1964 (Españo...
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  • Fig.3 Cartel 1969 (Españo...
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  • Fig.3 Cartel 1971 (Españo...
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  • Fig.4 Taurino 1952 (Españ...
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  • Fig.4 Taurino 1970 (Españ...
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  • Fig.4 Taurino 1976 (Españ...
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  • Fig.5 Taurino 1981 (Españ...
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  • Fig.5 Taurino 1988 (Españ...
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  • Fig.5 Taurino 2004 (Españ...
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Author Biography

Antonia Salvador Benítez, UNIVERSIDAD COMPLUTENSE DE MADRID

PROFESORA DEL DEPARTAMENTO DE BIBLIOTECONOMÍA Y DOCUMENTACIÓN
Published
31-03-2014
How to Cite
Cadenas Pazos, C., & Salvador Benítez, A. (2014). Festivities posters. Iconographic and Documental Analysis. Information Science Journal, 17(1). https://doi.org/10.6018/analesdoc.17.1.182371
Issue
Section
Research notes and surveys