Co-creative processes in the construction of the image of tourist destinations: influencers as actors in co-creation

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DOI: https://doi.org/10.6018/turismo.711321
Keywords: Co-creation; influencer; destination image, literature review, ADO-TCM.

Abstract

The paradigm shift towards a demand-driven market has turned tourists into co-creators of products and services. With social media, influencers have emerged who help shape the image of destinations and influence the travel decisions of potential tourists. This systematic analysis based on the ADO-TCM framework shows that influencers act as catalysts for co-creation, although their role has not yet been thoroughly researched in the literature, and offers theoretical and practical conclusions.

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Published
22-06-2026
How to Cite
Dorta-Preen, J. M., & Santana-Talavera, A. (2026). Co-creative processes in the construction of the image of tourist destinations: influencers as actors in co-creation. Cuadernos De Turismo, (57), 343–368. https://doi.org/10.6018/turismo.711321
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