MOBITUR: advancing smart tourism planning with ai for sustainable mobility management. A testing in a regional context

Authors

DOI: https://doi.org/10.6018/turismo.711161
Keywords: smart tourism planning; management of tourist flows; Artificial Intelligence; theory of planned tourist behaviour.

Supporting Agencies

  • This paper is funded by the Instituto de Turismo de la Región de Murcia through project CAT/TU/47-22

Abstract

The goal of this work is to present MOBITUR, an AI-based methodology that supports Destination Management Organisations (DMOs) in policymaking by analysing visitors’ mobility patterns in relation to tourist infrastructure and attractions. Tested in the Region of Murcia (Spain), it provides empirical evidence on planned tourist behaviour through a hetero-intelligent system that combines human and artificial intelligence. Results highlight 38 sub-strategies from existing attributes and 14 additional ones addressing seasonal disturbances.

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Published
22-06-2026
How to Cite
Martínez-del Vas, G., Terroso-Saenz, F., Puig-Cabrera, M., & Ortega-Muñoz, A. (2026). MOBITUR: advancing smart tourism planning with ai for sustainable mobility management. A testing in a regional context. Cuadernos De Turismo, (57), 51–82. https://doi.org/10.6018/turismo.711161
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