Barriers and opportunities of data spaces in smart tourism destinations: insights from Benidorm (Spain)
Supporting Agencies
- This work is funded by CIAICO/2022/019 project from Generalitat Valenciana.
Abstract
Smart tourism destinations aim to manage data coming from deployment of ICT solutions for the sake of an actionable decision-making process. However, data management in the tourism domain have some challenges, such as (i) the need of tourism sector for including external, non-tourism data to make the data more meaningful; (ii) the very heterogeneous nature of tourism data by subject matter; as well as (iii) data coming from many levels of granularity (e.g., city, region, or nation). In order to propose how to properly address these challenges, contribution of this paper is twofold. First, opportunities and barriers that held data-driven smart tourism destinations are analyzed by considering the case study of Visit Benidorm, the Destination Management Organization (DMO) of Benidorm, which is the first city certified as smart tourism destination according to the Spanish standards. Secondly, insights are provided that allow to state that data spaces in the tourism sector are required for DMOs to unleashing the potential of data in a smart tourism destination.
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