GASTRONOMIC TOURIST EXPERIENCES BASED ON COCOA: TOURIST RATINGS IN SANTO DOMINGO (DOMINICAN REPUBLIC), A WORLD HERITAGE DESTINATION
Abstract
This study evaluates the valuation of tourist experiences based on cocoa in the Dominican Republic and its correlation with the image, satisfaction and loyalty of tourists towards the destination. 453 surveys were collected from tourists in Santo Domingo. Many tourists planned to visit culinary experiences with cocoa, reflecting high ratings in products tasted and service received. It is highlighted that the culinary experience with cocoa has a positive and significant correlation in tourists' perception of the image, satisfaction and loyalty towards the destination.
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