CRUISER’S PROFILE AND EXPENDITURE: AN ANALYSIS OF THE CASE OF HUATULCO

Authors

  • Manuel Cuéllar Río
  • María Teresa Kido Cruz
Keywords: profile, expenditure, cruiser, satisfaction, Huatulco

Abstract

We present the results of a survey applied to cruisers that disembarked in Bahías de Huatulco during the 2005-2006 season to gain an acquaintance with their profile and to analyze their expenditure behavior. Cruiser’s description includes aspects such as: socioeconomic information, satisfaction perceptions, in-port expenditures, and a sensitivity analysis, hmong others. The average expenditure of cruisers was slightly greater than that for the country during 2005. The cruise lines’ revenue from tour-selling equaled to two fifths of the revenue collected by Huatulco on the same concept. The application of the new cruise-tourism tax will probably reduce Huatulco’s disembarking rate in one fourth, which would represent a net loss for the community. Opposed to conventional wisdom, on-board expenditure behavior was found to be positively related to in-port expenditure behavior. Finally, we conclude that the higher the level of satisfaction, the bigger the impact of on-board expenditure on in-port expenditure.

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Author Biographies

Manuel Cuéllar Río

Universidad del Mar Huatulco. México

María Teresa Kido Cruz

Universidad del Papaloapan Oaxaca. México
How to Cite
Cuéllar Río, M., & Kido Cruz, M. T. (2008). CRUISER’S PROFILE AND EXPENDITURE: AN ANALYSIS OF THE CASE OF HUATULCO. Cuadernos de Turismo, (22), 47–78. Retrieved from https://revistas.um.es/turismo/article/view/48041
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