Procesos cocreativos en la construcción de la imagen de los destinos turísticos: los influencers como actores en la cocreación

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DOI: https://doi.org/10.6018/turismo.711321
Palabras clave: Cocreación; influencer; imagen de destino; revisión bibliográfica; ADO-TCM.

Resumen

El cambio de paradigma hacia un mercado orientado a la demanda ha convertido a los turistas en cocreadores de productos y servicios. Con las redes sociales han surgido los influencers que ayudan a dar forma a la imagen de los destinos e influyen en las decisiones de viaje de los turistas potenciales. Este análisis sistemático basado en el marco ADO-TCM muestra que los influencers actúan como catalizadores de la cocreación, aunque su papel aún no se ha investigado en profundidad en la literatura, y ofrece conlusiones teóricas y prácticas.

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Publicado
22-06-2026
Cómo citar
Dorta-Preen, J. M., & Santana-Talavera, A. (2026). Procesos cocreativos en la construcción de la imagen de los destinos turísticos: los influencers como actores en la cocreación. Cuadernos De Turismo, (57), 343–368. https://doi.org/10.6018/turismo.711321
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