MOBITUR: Avanzando en la planificación turística inteligente con IA para la gestión sostenible de la movilidad. Una validación en un contexto regional
Agencias de apoyo
- This paper is funded by the Instituto de Turismo de la Región de Murcia through project CAT/TU/47-22
Resumen
El objetivo de este trabajo es presentar MOBITUR, una metodología basada en inteligencia artificial que apoya a las Organizaciones de Gestión de Destinos (DMOs) en la formulación de políticas mediante el análisis de los patrones de movilidad de los visitantes en relación con la infraestructura y las atracciones turísticas. Probada en la Región de Murcia (España), ofrece evidencia empírica sobre el comportamiento turístico planificado a través de un sistema hetero-inteligente que combina inteligencia humana y artificial. Los resultados señalan 38 subestrategias basadas en atributos existentes y 14 adicionales que abordan perturbaciones estacionales.
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