MOBITUR: Avanzando en la planificación turística inteligente con IA para la gestión sostenible de la movilidad. Una validación en un contexto regional

Autores/as

DOI: https://doi.org/10.6018/turismo.711161
Palabras clave: planificación turística inteligente; gestión de flujos turísticos; Inteligencia Artificial; teoría del comportamiento turístico planificado.

Agencias de apoyo

  • This paper is funded by the Instituto de Turismo de la Región de Murcia through project CAT/TU/47-22

Resumen

El objetivo de este trabajo es presentar MOBITUR, una metodología basada en inteligencia artificial que apoya a las Organizaciones de Gestión de Destinos (DMOs) en la formulación de políticas mediante el análisis de los patrones de movilidad de los visitantes en relación con la infraestructura y las atracciones turísticas. Probada en la Región de Murcia (España), ofrece evidencia empírica sobre el comportamiento turístico planificado a través de un sistema hetero-inteligente que combina inteligencia humana y artificial. Los resultados señalan 38 subestrategias basadas en atributos existentes y 14 adicionales que abordan perturbaciones estacionales.

 

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Publicado
22-06-2026
Cómo citar
Martínez-del Vas, G., Terroso-Saenz, F., Puig-Cabrera, M., & Ortega-Muñoz, A. (2026). MOBITUR: Avanzando en la planificación turística inteligente con IA para la gestión sostenible de la movilidad. Una validación en un contexto regional. Cuadernos De Turismo, (57), 51–82. https://doi.org/10.6018/turismo.711161
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