INFLUENCIA DE LAS ACTITUDES MEDIOAMBIENTALES EN EL COMPORTAMIENTO DE LOS ECOTURISTAS IRANÍES
Agencias de apoyo
- The research was funded by the project: Adaptation strategies and alternatives from inland tourism destinations in times of change (ADAPTATUR) (PID2020-114186RB-C22), Ministry of Science and Innovation, Government of Spain.
Resumen
Este estudio investiga los efectos de las actitudes medioambientales sobre el comportamiento proambiental. Un modelo conceptual examina las relaciones estructurales entre la actitud medioambiental, la preocupación, el valor y el conocimiento hacia el comportamiento proambiental del ecoturista. Se encuestó aleatoriamente a 452 ecoturistas iraníes de las montañas de Mashhad. Este estudio utiliza el modelo de ecuaciones estructurales (SEM) para evaluar los factores que influyen en los comportamientos proambientales. Los resultados muestran que la preocupación proambiental y la actitud medioambiental antropocéntrica y ecocéntrica influyen significativamente en el comportamiento proambiental.
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