Análisis de las fotografías y vídeos de Instagram para la creación de un ranking de popularidad de los territorios y los destinos


  • Assumpció Huertas Universitat Rovira i Virgili. Tarragona
  • Xabier Martínez-Rolán Universidad de Vigo
Palabras clave: Instagram; georreferenciación, fotografías; vídeos; ranking; popularidad; destinos


Instagram permite a los usuarios compartir fotografías y vídeos y es una herramienta clave para crear imagen de los destinos. Actualmente los destinos compiten entre sí para tener una buena imagen y un buen posicionamiento. Por ello, los objetivos de este estudio son: analizar las publicaciones georreferenciadas de fotografías y vídeos de los usuarios de destinos, las reacciones que estas han comportado y crear un Factor de Impacto que genere un ranking de popularidad de los destinos entre los usuarios en Instagram. El estudio muestra las aportaciones del Factor de Impacto en Instagram creado para medir la popularidad de los destinos respecto a rankings anteriores y muestra también su utilidad para las Organizaciones de Marketing de los Destinos.


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Cómo citar
Huertas, A., & Martínez-Rolán, X. . (2020). Análisis de las fotografías y vídeos de Instagram para la creación de un ranking de popularidad de los territorios y los destinos. Cuadernos de Turismo, (45), 197–218.