Multinacionales de mercados emergentes y adquisiciones internacionales: el caso de las empresas chinas en el sector hotelero español

  • Diego Quer Universidad de Alicante
  • Xing Peng Instituto Universitario de Investigaciones Turísticas
Palabras clave: Multinacionales de mercados emergentes, internacionalización, China, sector hotelero español

Resumen

La expansión internacional de las multinacionales de mercados emergentes está adquiriendo una creciente importancia en los últimos años. El sector hotelero no es ajeno a esta tendencia. El objetivo de este trabajo es analizar si los modelos teóricos tradicionales resultan aplicables al caso de las inversiones efectuadas por empresas turísticas chinas o si, por el contrario, se hace necesario utilizar nuevos planteamientos. A partir de un estudio de casos de tres empresas chinas que han invertido en el sector hotelero español, nuestros resultados indican que dichas empresas, más que explotar sus ventajas competitivas, persiguen obtener nuevas fuentes de ventaja. Asimismo, en lugar de seguir un proceso gradual, optan por modos de establecimiento que les permitan acceder de forma rápida a esos activos estratégicos.

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Publicado
29-11-2019
Cómo citar
Quer, D., & Peng, X. (2019). Multinacionales de mercados emergentes y adquisiciones internacionales: el caso de las empresas chinas en el sector hotelero español. Cuadernos De Turismo, 1(44), 467-485. https://doi.org/10.6018/turismo.44.404981
Sección
Artículos