The Development of Semiotic Competence through the Creative Use of ICTs in the Didactics of Language and Literature

Abstract

This article insists on the professional responsibility to promote the mediative capacity of the digital competence in order to avoid its advertising in the “retablo de las maravillas”, which the television screen and the internet simulate and propagate by manipulating the viewers towards the consumer addiction.
The language and Literature Didactics, according to the present curriculum and the EESS expectations, promotes the development of the communicative competence in the 21st century digital context through the semiotic study of both the mass media included in the ICT and also of the education in and with its democratic use through the critic understanding (semilological competence) and its creative expression of hypertexts.
It is really a challenge to take advantage of the great amount of information, socialization, versatility that the ICT offer to the students of different ages, as well as the change of mentality concerning cooperation which involves institutions, behaviour models for both teachers and learners, and the easy access to recources such as on-line libraries and courses, internet forums, blogs, etc. The poeticopening of the didactics which assumes this challenge profits from the transtextuality, to which the hypermedia books adapt and are made in our creative workshops with the classics.