Cultural hegemony of have against being: media and educational expressions
Abstract
In systems of social organisation based on
capital accumulation, the different cultural
expressions arising from them are influenced
by capital accumulation. Consequently,
what we research, think, believe
and educate is mediated through paremeters
based on profit. So, some key pillars on
which human beings articulate their thinking
and actions are subject to an increasing
process of change, gradually consolidated
on an scheme of ideas that in this text will
be linked to the dominant culture of having,
with structuring potential and imposed
over another form of culture based on being,
what here is related to existential human
needs and expressions that go beyond
material accumulation. Through theoretical
discussion, the aim of this study is to
rethink how acculturation mechanisms as
important as media or education influence
and are influenced by paradigms of thinking
which are deeply rooted and related to
property as a constituent element. In doing
so, we seek to imagine the reconstruction
of another form of thinking focused on a
wide understanding of human needs and
related to intangible and social aspects.
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