ASSESSING THE ADAPTATION OF TOURISM COMPETITIVENESS IN TEN SPANISH DESTINATIONS: A MULTICRITERIA PROPOSAL
Abstract
Tourism competitiveness represents an essential topic in an overexploited market, considering the vulnerability to socioeconomic situation and to environmental and technological advances challenges. Using multi-criteria techniques, this article evaluates the competitiveness of Spanish urban destinations in two scenarios related to the recent pandemic, by means of a synthetic index formed by more than ten pillars and more than thirty criteria. The resulting rankings highlight factors that have influenced their capacity to adapt.
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