UNDERSTANDING THE IMPACTS AND MOTIVATIONS OF DUPLICATE REVIEWS ON TRIPADVISOR
Abstract
TripAdvisor is a popular review platform, where users post reviews for the same place, including duplicate reviews. This duplication can skew research results and visitors' perceptions. To address this issue, we analyze TripAdvisor reviews in 3 languages from 20 attractions in 2 UNESCO heritage-listed cities. We identify 3 types of motivations for multiple reviews: hedonic, utilitarian, and publishing issues. Our study recommends that online review platforms implement strategies to mitigate this and advises researchers to on how to overcome duplicate reviews in their research.
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