UNDERSTANDING THE IMPACTS AND MOTIVATIONS OF DUPLICATE REVIEWS ON TRIPADVISOR

Authors

DOI: https://doi.org/10.6018/turismo.593611
Keywords: bias; duplicate observations; eWOM; Online reviews; Tourism; UGC

Abstract

TripAdvisor is a popular review platform, where users post reviews for the same place, including duplicate reviews. This duplication can skew research results and visitors' perceptions. To address this issue, we analyze TripAdvisor reviews in 3 languages from 20 attractions in 2 UNESCO heritage-listed cities. We identify 3 types of motivations for multiple reviews: hedonic, utilitarian, and publishing issues. Our study recommends that online review platforms implement strategies to mitigate this and advises researchers to on how to overcome duplicate reviews in their research.

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References

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Published
22-12-2023
How to Cite
António, N., Correia, M. B., & Perdigão Ribeiro , F. (2023). UNDERSTANDING THE IMPACTS AND MOTIVATIONS OF DUPLICATE REVIEWS ON TRIPADVISOR. Cuadernos de Turismo, (52), 219–238. https://doi.org/10.6018/turismo.593611
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