THE PARAHOTELERY IN THE TOURIST, CULTURAL AND HISTORICAL DISTRICT OF SANTA MARTA (COLOMBIA) AND ITS SURROUNDINGS

Abstract

The Tourist, Cultural and Historical District (D.T.C. and H.) of Santa Marta is one of the vacation preferences in Colombia for nationals and foreigners. Within its territory, two types of accommodation services are offered to tourists; on the one hand, those framed in compliance with the tourism legislation of the country and the area; and on the other hand, those developed without any type of formal permit, the latter known as parahotels. In this context, this research focused on characterizing the parahotel services developed in the D.T.C. and H. de Santa Marta and its surroundings. Methodologically, the study was carried out through quantitative work, considering a rigid design for the projection of the findings presented through statistical figures and mathematical reasoning. As conclusions, parahotel services in the area are carried out on the basis of economic informality, not the illegality of their activities, their focus is focused on serving a young target market, in climates consistent with the generation of an environment of family accommodation and the privacy that the client demands, the costs offered are lower than the rates of formal hotels, its conceptual vision is important to evaluate from three fundamental categories, which include the economic, legal and tourist spheres.