ECOMMERCE WEB CONTENT ADOPTION MODEL (EWCAM): AN INTEGRATED TOOL FOR WCA AND EMICA MODELS FOR THE TOURISM INDUSTRY

Authors

DOI: https://doi.org/10.6018/turismo.541951
Keywords: Web Content Analysis; eMICA; website; ecommerce; eWCAM; ski resorts; mountain tourism

Supporting Agencies

  • This work was supported by the Spanish Ministry of Economy, Industry and Competitiveness (Grant id.: TURCOLAB ECO2017-88984-R)

Abstract

The aim of this work is to develop a model that synthesizes the properties of WCA (Web Content Analysis) and eMICA (extended Model of Internet Commerce Adoption). The development was based on a multivariate analysis (Principal Component Analysis and Structural Equation Models) carried out on a real sample of companies, specifically ski resorts. The resulting model, e-Commerce Web Content Adoption Model (eWCAM) is a modification of the WCA, which has properties attributed to eMICA. This makes it much easier to check whether websites of Tourism Industry have the right information and are mature enough for e-commerce.

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Published
28-11-2022
How to Cite
Ramón-Cardona, J. ., Daries, N., Cristóbal Fransi, E., & Serra-Cantallops, A. (2022). ECOMMERCE WEB CONTENT ADOPTION MODEL (EWCAM): AN INTEGRATED TOOL FOR WCA AND EMICA MODELS FOR THE TOURISM INDUSTRY. Cuadernos de Turismo, (50), 279–306. https://doi.org/10.6018/turismo.541951
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