THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES

Authors

DOI: https://doi.org/10.6018/turismo.521831
Keywords: Travel Agencies; Traditional Travel Agencies; Online Travel Agencies; Behavior

Abstract

It is stated that tourism has greatly grown in Portugal. Thus, one must ponder if the Portuguese use traditional travel agencies or online travel agencies. As such, the main objective of this study is to characterize the Portuguese’s behavior towards travel agencies, hence the use of a quantitative methodology. Gender, income, and promotions influence the Portuguese’s decision on whether to purchase in a specific type of travel agency, being that price is not the most relevant factor.  While this study is relevant to the current lack of literature, there must be further studies on this theme.

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Published
30-05-2022
How to Cite
Gavina, B., & Silva, S. (2022). THE PORTUGUESE’S BEHAVIOR TOWARDS TRAVEL AGENCIES. Cuadernos de Turismo, (49), 149–171. https://doi.org/10.6018/turismo.521831
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