INNOVATION IN TOURISM MARKET: EXPERIENCES IN STREET ART
Abstract
Tourism is one of the activities that most urgently requires innovation and creativity to keep its constantly booming. The current demand tendencies require active experiences, that generate emotions, experience content, doses of pleasure. The permanent presence of street art in public spaces emerge now as an innovative proposal due to its capacity of provocation and interaction with the pedestrian observar. Barcelona is the present tourism lab where the Pinacoteca a Cel Obert is implemented, an open gallery in the public space of the city, with 24 classic paintings into the street, on the business doors. Cualitative analysis of collected data in the survey to 150 visitors and the interviews to the project stakeholders, lead to conclude that this street art gallery and its itinerary offer a satisfactory tourist activity, pleint of emotions and experiences.
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References
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