Tourist personality as segmentation criteria for sun and beaches destinations

Authors

  • Noelia Medina-Ojeda Universidad de Las Palmas de Gran Canaria
  • Josefa D. Martín-Santana Universidad de Las Palmas de Gran Canaria
  • Diego R. Medina-Muñoz Universidad de Las Palmas de Gran Canaria
DOI: https://doi.org/10.6018/turismo.44.404831
Keywords: Tourist´s personality, big five, sensation seeking, sociodemographic data

Abstract

The purpose of this study is to examine the influence of socio-demographic characteristics on tourist personality in order to be used as segmentation criteria for sun and beaches tourists. The method used to measure personality is the “Big 5” and the personality trait referred to as sensation seeking. A sample of 450 tourists was carried out on Gran Canaria (Spain). According to the results, socio-demographic characteristics influence on tourist personality traits, and therefore they could be of interest as a tourist market segmentation criteria.

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Published
28-11-2019
How to Cite
Medina-Ojeda, N., Martín-Santana, J. D. ., & Medina-Muñoz, D. R. (2019). Tourist personality as segmentation criteria for sun and beaches destinations. Cuadernos de Turismo, 1(44), 247–275. https://doi.org/10.6018/turismo.44.404831
Issue
No. 44 (2019): Julio - Diciembre
Section
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