The commercial activity of tourism companies perception of tourism students

Authors

  • Pedro Canales Ronda Universitat de València
  • Asunción Hernández Fernández Universitat de València
DOI: https://doi.org/10.6018/turismo.43.10
Keywords: Commercial management, perception, image of the salesperson, customer orientation, ethics.

Abstract

The current research intends to analyze the opinion that the tourism university students have regarding to develop their future labor in the commercial management area of tourist companies, the one that more offer of jobs generates in Spain. Specifically, we want to know what the perception of this type of work is, both from a personal and professional point of view. To achieve these objectives, 348 students, from different undergraduate and postgraduate courses, have been surveyed, who have been classified according to their interest in working as sellers in the tourism sector. The results show that, in general, the valuation of a future commercial activity is positive.

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Published
06-05-2019
How to Cite
Canales Ronda, P., & Hernández Fernández, A. (2019). The commercial activity of tourism companies perception of tourism students. Cuadernos de Turismo, (43), 249–269. https://doi.org/10.6018/turismo.43.10
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