Effects of social networks closest to the indigenous entrepreneur on new ecotourism companies’ success Southern in Mexico

Authors

  • Virginia Barba-Sánchez Universidad de Castilla-La Mancha
  • Ericka Molina Ramírez Instituto Politécnico Nacional
DOI: https://doi.org/10.6018/turismo.36.230891
Keywords: Social networks, start-up businesses, social entrepreneur, emotional support, social capital, ecotourism

Abstract

The present work aims to study the impact derived from the emotional support provided from the closest networks they offer to the entrepreneur, in order to determine if this networks constitute a relevant influential resource during the entrepreneurial process. The context chosen has been Mexico and the results obtained indicate that emotional support is vital for the culmination of this process. Furthermore, the creation of ecotourism companies by indigenous communities allows for compatible economic progression and conservation of the environment in zones which were habited, reducing its social and economical marginalisation level.

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Published
14-07-2015
How to Cite
Barba-Sánchez, V., & Molina Ramírez, E. (2015). Effects of social networks closest to the indigenous entrepreneur on new ecotourism companies’ success Southern in Mexico. Cuadernos de Turismo, (36), 79–99. https://doi.org/10.6018/turismo.36.230891
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Artículos