DISEÑO DE UN MODELO DE VENTAS ATRAVÉS DE INTERNET PARA LAS PyMES TURÍSTICAS DE MOCHIMA, ESTADO SUCRE (VENEZUELA)

Abstract

     In time of recession, the expert talks about amounts related with the fall of the internal product brute, the unemployment, among others. The situation that have Venezuela today, join to the high inflation, and its coin devaluation; the scenery to customer and companies suppliers of goods and service results very complicated it. In this sense, the tourist PyMES of Mochima, placed in Sucre´s State, Venezuela, appears as an alternative to help dissipate this sad scenery, through its kindness and in combination with Internet. The paper presents the theoretical aspect of tourist and the naturals and cultural kindness that offers this oriental zone of the country. The method used was descriptive with a combination of documentary analysis and field work. Nonprobabilistic intentional sampling was applied, selecting elements based on the criteria and judgement of the researches. According to the study, the web page was designed and it was possible to conclude that the implementation of it, will help in great proportion to increase the entries of the region and also to sale the image in and out of the nation.