FEAR OF MISSING OUT (FOMO) Y EL YO EXTENDIDO DIGITAL: OTRO PUNTO DE VISTA SOBRE EL INTERCAMBIO DE EXPERIENCIAS TURÍSTICAS EN LAS REDES SOCIALES
Agencias de apoyo
- Este trabajo fue realizado con el apoyo de la Coordinación para el Perfeccionamiento del Personal de la Enseñanza Superior - Brasil (CAPES) - Código de Financiamiento 001 y de la Pro-Rectoría de Investigación e Innovación de la Universidad Federal de Pernambuco (UFPE), que concedió ayuda financiera para la traducción del artículo.
Resumen
El objetivo de este estudio era investigar cómo el fear of missing out (FOMO) y el yo digital extendido (DES) se relacionan con los hábitos (HSTE) y las razones (RSTE) de los individuos para compartir experiencias turísticas en las redes sociales. Se llevó a cabo una encuesta en línea con una muestra de 371 participantes y los datos se analizaron mediante modelos de ecuaciones estructurales (SEM). Los resultados mostraron la existencia de relaciones entre FOMO -> HSTE, FOMO -> RSTE y DES -> RSTE. También se halló una correlación positiva entre FOMOß <-> DES. Este estudio avanza en la comprensión del consumidor turístico analizando su comportamiento en las redes sociales durante los viajes.
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