VENTAJAS Y BARRERAS EN LA CREACIÓN DEL SISTEMA DE INTELIGENCIA TURÍSTICA EN LOS DESTINOS TURÍSTICOS INTELIGENTES

Autores/as

DOI: https://doi.org/10.6018/turismo.616421
Palabras clave: turismo; big data; destino turístico inteligente; inteligencia turística

Resumen

Este trabajo destaca la importancia de implantar un Sistema de Inteligencia Turística en destinos y los resultados muestran sus ventajas (mejora en la toma de decisiones y la experiencia del turista) y barreas (necesidad de recursos y resistencia al cambio de los agentes). Para ello, se realizaron entrevistas en profundidad a 15 expertos de España e internacionales. Este estudio contribuye en el avance de la inteligencia turística, orienta su implantación y es pionero en su aplicación práctica para mejorar la gestión turística.

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Publicado
28-06-2024
Cómo citar
Villar-García, M., & Pereira-Moliner, J. (2024). VENTAJAS Y BARRERAS EN LA CREACIÓN DEL SISTEMA DE INTELIGENCIA TURÍSTICA EN LOS DESTINOS TURÍSTICOS INTELIGENTES. Cuadernos de Turismo, (53), 133–156. https://doi.org/10.6018/turismo.616421
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