Palabras clave: sesgo; observaciones duplicadas; eWOM; Reseñas en línea; Turismo; CGU


TripAdvisor es una plataforma de reseñas, donde los usuarios publican reseñas para el mismo lugar, incluidas las reseñas duplicadas. Esta duplicación puede sesgar los resultados de la investigación y las percepciones de los visitantes. Para abordar este problema, analizamos las reseñas de TripAdvisor en 3 idiomas de 20 atracciones en 2 ciudades declaradas Patrimonio de la Humanidad por la UNESCO. Identificamos 3 tipos de motivaciones para las revisiones múltiples: cuestiones hedónicas, utilitarias y editoriales. Nuestro estudio recomienda que las plataformas de revisión en línea implementen estrategias para mitigar esto y asesora a los investigadores sobre cómo superar las revisiones duplicadas en su investigación.


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Cómo citar
António, N., Correia, M. B., & Perdigão Ribeiro , F. (2023). COMPRENSIÓN DE LOS IMPACTOS Y LAS MOTIVACIONES DE LAS RESEÑAS DUPLICADAS EN TRIPADVISOR. Cuadernos de Turismo, (52), 219–238.