COMPROMISO INHERENTE CON LA SOSTENIBILIDAD DE LAS EMPRESAS VASCAS DE TURISMO ACTIVO A PESAR DE LA CRISIS
Resumen
La literatura existente en el campo del turismo sostenible destaca una serie de barreras que dificultan la implementación de prácticas sostenibles en esta área. Sin embargo, encontramos escasos estudios que se centren en el caso del turismo activo. A través de un estudio de caso, este trabajo analiza un número de impulsores o facilitadores de éxito, identificados por los propietarios de empresas de turismo activo en el País Vasco, que contribuyen a la implementación de prácticas sostenibles. El turismo activo tiene importantes impactos en la sostenibilidad económica, social y medioambiental. El estudio se centra en conocer cómo han cambiado las prácticas sostenibles en estas empresas debido a una crisis como la del COVID-19.
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