EL COMPORTAMIENTO DE LOS PORTUGUESES HACIA LAS AGENCIAS DE VIAJES
Resumen
Se afirma que el turismo ha crecido mucho en Portugal. Por lo tanto, hay que reflexionar si los portugueses utilizan las agencias de viajes tradicionales o las agencias de viajes online. Por ello, el objetivo principal de este estudio es caracterizar el comportamiento de los portugueses hacia las agencias de viajes, de ahí que se utilice una metodología cuantitativa. El género, la renta y las promociones influyen en la decisión de los portugueses sobre la compra en un determinado tipo de agencia de viajes, siendo el precio el factor menos relevante. Si bien este estudio es relevante para la actual falta de literatura, deben realizarse más estudios sobre este tema.
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