La actividad comercial en empresas turísticas. Percepción de los estudiantes de turismo

  • Pedro Canales Ronda Universitat de València
  • Asunción Hernández Fernández Universitat de València
Palabras clave: Gestión comercial, percepción, imagen del vendedor, orientación al cliente, ética.

Resumen

El presente trabajo pretende analizar la opinión que los estudiantes universitarios de Turismo tienen respecto a desarrollar su futuro laboral en el área comercial de empresas turísticas, la que más oferta de puestos de trabajo genera en España. En concreto, se pretende conocer cuál es su percepción sobre este tipo de trabajo, tanto desde un punto de vista personal como profesional. Para alcanzar estos objetivos, se ha encuestado a 348 estudiantes de diferentes cursos, de grado y posgrado, que han sido clasificados en función de su interés por trabajar como vendedores en el sector turístico. Los resultados muestran que, en general, la valoración de una futura actividad de tipo comercial es positiva.

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Publicado
06-05-2019
Cómo citar
Canales Ronda, P., & Hernández Fernández, A. (2019). La actividad comercial en empresas turísticas. Percepción de los estudiantes de turismo. Cuadernos De Turismo, (43), 249-269. https://doi.org/10.6018/turismo.43.10
Sección
Artículos