Datafication and the Crisis of the Person in Postpolitical Society
Resumen
El artículo examina cómo el big data —conjuntos extremadamente grandes y complejos de información digital que son analizados computacionalmente para identificar patrones, comportamientos y relaciones— contribuye al surgimiento de una sociedad pospolítica en la que los individuos son crecientemente transformados en objetos de cuantificación y clasificación algorítmica. A partir de las perspectivas de Hannah Arendt, José Ortega y Gasset, Julián Marías y Roger Scruton, el análisis explora cómo la dataficación reduce a la persona a perfiles de datos fragmentados y predecibles, debilitando las capacidades de acción, pensamiento, juicio y participación democrática. En este contexto, las cuestiones políticas y éticas quedan crecientemente subordinadas a formas tecnocráticas de gobierno y toma de decisiones algorítmicas, contribuyendo a una crisis de la persona y de la agencia política. Si bien se reconoce la naturaleza híbrida del ser humano como realidad personal y técnica, el artículo enfatiza la importancia de desarrollar una alfabetización crítica respecto de la dataficación para preservar la dignidad humana, la autonomía y formas significativas de vida colectiva en sociedades crecientemente automatizadas.
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