La ciudad en imágenes: expresiones urbanas y su influencia en las campañas políticas
Abstract
In Mexico, the current elections have turned urban walls into platforms for political propaganda. To reach a wider audience, signs are being used, while urban art is presented as a form of social protest. These expressions act as political strategies that seek to influence the perception of the environment. This study, conducted from the perspective of the sociology of art in Monterrey, Nuevo León, investigates the relationship between urban art, signs and the 2024 political campaign through observations and interviews. The results suggest that these manifestations impact the aesthetics and the urban environment by reflecting social structures and power dynamics, which, in turn, affect the perception that residents, visitors and tourists have of the city. The analysis of the electoral context and social issues is fundamental, not only because it enriches the understanding of these expressions, but also because of the crucial role they play in the construction of social, cultural and political realities in urban environments.
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