Para una ecología de las marcas, arte y control: la nueva era de Homo Cypiens

Authors

  • Herlander Alves Elias University of Beira Interior, Covilhã, Portugal
Keywords: Cypiens, control, arte, digital, vigiláncia, marcas

Abstract

Por causa de la tecnología digital ahora temos una sociedad más vigiada que nunca. El controlo está en forma de red, mas también en forma de narrativa, gráfica e conceputal. Neste artigo a nossa preocupación es debater como la ecología e naturaleza se han tornado un nuevo suelo para el control. E neste contexto, marcas, imagenes corporativas, ambientes criados por el hombre, precisan de enfrentar una crítica moldada por la arte e la teoría. Deste modo assi esperamos mejor reflectir nas características de una nueva e emergente personagen: el homo cypiens. Considerando que el mundo en red parece ligarse a todas as cosas e a toda la gente, lo hay una nueva condición humana modificada por la tecnología. E más do que nunca, as conexiones entre ideias puden ser la solución.

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How to Cite
Alves Elias, H. (2014). Para una ecología de las marcas, arte y control: la nueva era de Homo Cypiens. Art and Identity Policies, 10, 279–296. Retrieved from https://revistas.um.es/reapi/article/view/219341