An Ecology of Brands, Art and Control: The New Age of Homo Cypiens


  • Herlander Alves Elias University of Beira Interior, Covilhã, Portugal
Palabras clave: Cypiens, Control, Art, Ecology, Digital, Surveillance, Brands


Thanks to digital technology we have a more surveilled society than ever. Control is in a network form, but also in narrative, graphic and conceptual form. In this article our concern is to debate how ecology and nature have become a new ground for control. And in this context, brands, corporate images, man-made environments need to face a critique better shaped by art and theory. In this way we hope to best reflect on the features of the new emerging character: the homo cypiens. As the networked world seems to link up everything and everybody there is a new human condition changed by technology. And more than ever, connections between ideas may be the answer.


Los datos de descargas todavía no están disponibles.


[DVD film] (Michael Anderson, 1956)

- a space odyssey [DVD film] (Stanley Kubrick, 1968)

AAVV (n.d.). Dossier anti-édipo - capitalismo e esquizofrenia. Portugal: Cadernos Peninsulares, Nova série, Ensaio 20

All watched over by machines of loving grace- episode 1. love and power (Adam Curtis, 2011) [Documentary film]

All watched over by machines of loving grace - episode 2. the use and abuse of vegetational concepts (Adam Curtis, 2011) [Documentary film]

Aron, R. (1983). The committed observer [le spectator engagé]. Chicago, US: Regnery Gateway.

Augé, M. (2007). Não-lugares: introdução a uma antropologia da sobremodernidade [1992], Lisbon, Portugal: 90 Graus Editora

Anderson, C. & Wolff, M. (August 17, 2010). “The web is dead. longlive the internet”.Available in

Baudrillard, J. (n.d.). A sociedade de consumo [1970]. Lisbon, Portugal: Edições 70

----- (2010). The agony of power [2007]. Intervention series, n 6. Los Angeles, US: Semiotext(e)

Bauman, Z. (2000). Liquid modernity. Cambridge, US: Polity Press

----- (2011). Consuming life [2007]. Malden, Massachussets, US: Polity Press

Blade Runner [DVD film] (Ridley Scott, 1982)

Boym, S. (2001). The future of nostalgia. New York, NY, US: Basic Books

Castells, M. (1999). A sociedade em rede. São Paulo, Brazil: Editora Paz e Terra

Clarke, A. C. (n.d.). 2001 - odisseia no espaço [1968]. Lisbon, Portugal: Edições Europa-America

Crawford, A., Edgar, R. (Eds.) (1997). Transit lounge. North Ryde, Australia: 21.C Interface−Craftsman House

Debord, Guy (1991). A sociedade do espectáculo. Lisbon, Portugal: Edições mobilis in mobileDeleuze, G, (n.d.). “Post-scriptum sur les sociétés de contrôle”. Available in (Acedido em 2011)

----- (1974). Lógica do sentido [1969]. São Paulo, Brazil: Perspectiva

----- (2004). On desert islands and other texts [1953-1974]. Los Angeles / New York, US: Semiotext(e)

Deleuze, G, Guattari, F. (s.d.). A thousand plateaus – capitalism and schizophrenia [1987]. London, UK: The Athlone Press

Deleuze, G., Guattari, F. (1996). O anti-édipo – capitalismo e esquizofrenia [1972]. Lisbon, Portugal: Assírio & Alvim

Eagle eye [DVD film] (D.J. Caruso, 2008)

Ecology (Adams, R., Rydingsvard, U. V., Manglano-Ovalle, I., Dion, M.,2013). Art:21 [Season Four, 2007]. In Art in the 21st century. Art:21, Inc.(2013). US: PBS [Documentary film]

Elias, H. (1999). Ciberpunk – ficção e contemporaneidade. Lisbon, Portugal: Dist.Sodilivros

----- (2006). A sociedade optimizada pelos media [the media-optimized society]. Lisbon, Portugal: MediaXXI - Formal Press

----- (2011). “Eco-branding: a revolution in the new media age” in Pires, H. (coord.) “Publicidade - discursos e práticas”, Journal Communication & Society Research Centre, Vol.12 , CECS - Centro de Estudos de Comunicação e Sociedade. Braga, Portugal: Editora Húmus, University of Minho

----- (2013). Post-web: the continuous geography of digital media. Lisbon, Portugal: MediaXXI - Formal Press. Available on from cybercity (Fathom Pictures, Philips Inter.Media, 1992: CD-I) [videogame]

Flusser, V. (1985). Filosofia da caixa preta.São Paulo, Brazil: Hucitec

Forrester, J. W. (1969). Urban dynamics. US: Pegasus

Fukuyama, F. (2002). The end of history and the last man [1992]. New York, NY, US: Perennial/Harper Colins

Gibson, W. (2010). Zero history. New York, NY, US: G.P. Putnam’s Sons

----- (1995). Neuromancer [1994]. London, UK: Voyager / Harper Collins

Gillmor, D. (2006). We the media. grassroots journalism - by the people, for the people [2004]. California, US: O’Reilly

Hibelings, H. (1998). Supermodernismo – arquitectura en la era de la globalización. Barcelona, Spain: Editorial Gustavo Gili SA

Higgins, H. B. (2009). The grid book. Cambridge-Massachussets, US: MIT Press

Hoepker, K. (2011). No maps for these territories: cities, spaces and archaeologies of the future in william gibson. Amsterdam, Holland – New York, NY, US: Editions Rodopi, BV

Holtzman, S. (1997). Digital mosaics – the aesthetics of cyberspace.New York, NY, US: Simon & Schuster

Howe, J. (2010). Crowdsourcing – como o poder da multidão impulsiona o futuro dos negócios [why the power of the crowd is driving the future of business, 2008]. Lisbon, Portugal: (Conjuntura) Actual Editora

Kelly, K. (2010). What technology wants. New York, NY, Viking

Klein, N. (2002). No logo – o poder das marcas (1999-2000). Lisbon, Portugal: Relógio D’Água

----- (2008). The shock doctrine: the rise of disaster capitalism. New York, NY, US: Picador

-----(2009). A doutrina do choque. Lisbon, Portugal: Smartbook

Laermer, R., Simmons, M. (2008). Punk marketing: junta-te à revolução[2007]. Alfragide, Portugal: Lua de Papel - Leya

Lasn, K. (2000). Culture jamming: how to reverse america’s suicidal consumer binge – and why we must (1999). New York, NY, US: Quill (Harper/Collins)

Leary, T. (1994). Chaos & cyberculture. Berkeley, California, US: Ronin

Lipovetsky, G. (1989). O império do efémero: a moda e o seu destino nas sociedades modernas [1987]. Lisbon, Portugal: D.Quixote

Lipovetsky, G., Serroy, J. (2010). A cultura-mundo: resposta a uma sociedade desorientada [2008]. Lisbon, Portugal: Edições 70

Lost [TV Series] (J.J. Abrams, ABC, 2004-2010)

Lunenfeld, P. (2011). The secret war between downloading & uploading - tales of the computer as culture machine. Cambridge, London, US, UK: MIT Press

Maúl, S. (Trad.) (2011). “O Factor F”. In Marketeer magazine - “Quem vai ganhar com a tdt?”, June, nº 179, pp. 18-22.

McLuhan, M. (1994). Understanding media: the extensions of man[1964]. Massachusetts, US: MIT Press

McLuhan - Gzowski interviews mcluhan (CBC TV, 90 Minutes Live Program, December 13, 1977)

Mcluhan – McLuhan predicts ‘world connectivity’ (CBC TV - Take 30 Program, April 1, 1965)

McLuhan’s wake (Kevin McMahon, 2002)

Miranda, J. A. B. de (1997). “O controlo do virtual”. Available in (Access in 2011)

Net, the [DVD film] (Irwin Winkler, 1994)

No maps for these territories [2000] - William Gibson (Mark Neale, 2000) [Documentary film] O tempo e o modo [the time and the manner] - episode 3 - lucrécia martel (Graça Castanheira, 2012, Pop Filmes) [Documentary film]

Odum, E., Barrett, G. W. (2004). Fundamentals of ecology. US Brooks Cole

Orwell, G. (1991). Mil nove centos e oitenta e quatro – 1984 [1948]. Lisbon, Portugal: Antígona

----- (2007). “Nineteen Eighty Four – 1984”. Available in (Access in 2011)

Person of interest [TV Series] (Jonathan Nolan, CBS, 2010-11)

Podritske, M., Schwartz, P. (Eds.) (2009). Objectively speaking - Ayn Rand interviewed. New York, NY, US: Lexington Books

Polak, F. (1973). The image of the future. New York, NY, US: Elsevier Publishing Company

Rheignold, H. (2002). Smart mobs: the next social revolution. Cambridge, US: Basic Books - Perseus Publishing

Rheingold, H. (1996). A comunidade virtual. Lisbon, Portugal: Gradiva

Ries, A., Ries, L. (2005). A origem das marcas [2004]. Lisbon, Portugal: Casa Das Letras - Editorial Notícias.

Rifkin, J. (2001). A era do acesso - a revolução da nova economia [2000]. Lisbon, Portugal: Editorial Presença

Schippke, U. (1975). Futuro - imagem do mundo de amanhã [Zukunft]. Barcelona, Spain: Círculo de Leitores

Shock doctrine, the - a doutrina do choque (Mat Whitecross & Michael Winterbottom, 2009) [Documentary film]

Slaughter, R. (1997). “Psych-fi”, pp.32-37 in Crawford, A. & Edgar, R. (Eds.) (1997). Transit lounge. North Ryde, Australia: 21.C Interface−Craftsman House

Stephenson, N. (1993). Snow Crash [1992] London, New York: Penguin Books

Sterling, B. (1986). Mirrorshades – reflexos do futuro. Lisbon, Portugal: Livros do Brasil

Sugimoto, Y. (1997). An introduction to japanese society. New York, NY, US: Cambridge University Press

Toffler, A. (n.d.). O choque do futuro [1970]. Lisboa: Livros de Brasil

----- (1984). A terceira vaga [1980]. Lisbon, Portugal: Livros do Brasil

----- (1991). Os novos poderes [1990]. Lisbon, Portugal: Livros do Brasil

Touch [TV Series] (Tim Kring, 2012)

THX 1138 [Director’s Cut] [DVD film] (George Lucas, 1971)

Turkle, S. (2011). Alone together – why expect more from technology and less from each other. New York, NY, US: Basic Books

Virilio, P. (1991). The aesthetics of disappearance [1980]. US: Semiotext(e)

----- (1999). La bombe informatique. Paris, France: Galilée

----- (2000). Cibermundo: a política do Pior.Lisbon, Portugal: Teorema

Wiener, N. (1965). Cybernetics or the control and communication in the animal and the machine. Massachussets, US: MIT Press

----- (1988). The human use of human beings: cybernetics and society.US: Da Capo Press

Cómo citar
Alves Elias, H. (2014). An Ecology of Brands, Art and Control: The New Age of Homo Cypiens. Arte y Políticas de Identidad, 10, 279–296. Recuperado a partir de