An Ecology of Brands, Art and Control: The New Age of Homo Cypiens

  • Herlander Alves Elias University of Beira Interior, Covilhã, Portugal
Palabras clave: Cypiens, Control, Art, Ecology, Digital, Surveillance, Brands

Resumen

Thanks to digital technology we have a more surveilled society than ever. Control is in a network form, but also in narrative, graphic and conceptual form. In this article our concern is to debate how ecology and nature have become a new ground for control. And in this context, brands, corporate images, man-made environments need to face a critique better shaped by art and theory. In this way we hope to best reflect on the features of the new emerging character: the homo cypiens. As the networked world seems to link up everything and everybody there is a new human condition changed by technology. And more than ever, connections between ideas may be the answer.

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