Eloy Fernández Porta y la condición afterpop: metodologías analíticas y estrategias artísticas ante la fabricación de la subjetividad

Abstract

As a result of the lasts developments of the image’s reproduction and distribution media, mass culture appears in the beginnings of the twentieth century to redefine over the whole century the manner of consumption, the art condition and the ways of seeing of his whole society in an irrecoverable way. More deeply, internet’s rises and cultural movements’s growing fragmentation lead to an extension and a transformation of the mass culture into  commercial products and institutional contents by the capitalism. However, as much as Art History and Aesthetics, more focused on historicist researches or defenses of the high art, have ignored these last changes. Due to this, visual studies and, more decisive, the afterpop’s theory of Eloy Fernandez Porta, have a more interdisciplinary researching methods. In this way, afterpop’s theory combines the instruments of the anthropological discipline and the review of the traditional theories to research the effects of the emotional capitalism and the necessity of renovation of the theoretical language. Lastly, these view leads to the obligation of reconsider our condition and the analytical instruments with which we understand our context.