EL EFECTO MODERADOR DE LA VIABILIDAD ECONÓMICA ENTRE LAS DIMENSIONES DEL TURISMO SOSTENIBLE Y LA SATISFACCIÓN DEL TURISTA EN ETIOPÍA USANDO MÍNIMOS CUADRADOS PARCIALES
Resumen
La satisfacción de los visitantes es esencial para el desarrollo del turismo sostenible y el desarrollo económico. Para examinar el papel moderador del valor económico entre el turismo ambiental sostenible, la prosperidad local de un destino, los problemas socioculturales y la sostenibilidad y satisfacción de los turistas, este estudio se realizó utilizando un diseño de investigación empírico. Se utilizaron un total de 382 respuestas válidas para la investigación actual para un análisis posterior. Se pidió a los viajeros extranjeros que cumplimentaran los cuestionarios en Harar, Gonder, Bahirdar y Dire Dawa, que son los destinos turísticos más populares de Etiopía. Las hipótesis propuestas se probaron utilizando mínimos cuadrados parciales (PLS) después de una cuidadosa selección de los datos. Los resultados de este estudio muestran que la capacidad económica es un moderador importante de la prosperidad local, la sostenibilidad ambiental, la estabilidad sociocultural y la satisfacción turística. Como resultado, la economía de la nación debe fortalecerse para brindar un ambiente saludable y una experiencia positiva para los visitantes, los cuales parecen estar directamente relacionados.
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