Robots, inteligencia artificial y realidad virtual: una aproximación en el sector del turismo


  • María del Mar Alonso Almeida
Palabras clave: Robot, inteligencia artificial, realidad virtual, turismo


A pesar de los cambios producidos por las tecnologías de la información e internet en el sector turismo, los pronósticos apuntan a que una nueva revolución se va a producir propiciada por la introducción de robots, inteligencia artificial y realidad virtual en las industrias turísticas. En la actualidad, la adopción de estas tecnologías está en un estadio muy inicial pero la investigación realizada en otros sectores apunta a que las mismas podrían también tener un gran impacto en las operaciones turística.


Los datos de descargas todavía no están disponibles.


ACEMOGLU, D. y RESTREPO, P. (2018): “Artificial Intelligence, Automation and Work” (No. w24196), National Bureau of Economic Research. Working Paper 24196. Revisado el 18 de marzo de 2018.

ALONSO-ALMEIDA, M.M. y RIBEIRO, C. (2018): “Use of Social Media within tourism travel behaviour”, Final Conference Social Networks and Travel Behaviour. Milan, February 14th-16th 2018.

ALONSO-ALMEIDA, M.M.; RIBEIRO, C. (2016): “Use of social networks on travel decision making”, Social Networks and Travel Behaviour 5MC & WGs meetings, Bucharest, 18th-19th 2016.

ALONSO ALMEIDA, M.M. (2018): El nuevo materialismo del siglo XXI: Luces y sombras, Colección Real Academia Europea de Doctores. Barcelona

BOWEN, J. y WHALEN, E. (2017): “Trends that are changing travel and tourism”, Worldwide Hospitality and Tourism Themes, 9 (6), 592-602.

CAPRIELLO, A., MASON, P.R., DAVIS, B. y CROTTS, J.C. (2013): “Farm tourism experiences in travel reviews: A cross-comparison of three alternative methods for data analysis”, Journal of Business Research, 66 (6), 778-785.

CARROZZINO, M. y BERGAMASCO, M. (2010): “Beyond virtual museums: Experiencing immersive virtual reality in real museums”, Journal of Cultural Heritage, 11 (4), 452-458.

CHAO, A.F. y YANG, H.L. (2018): “Using Chinese radical parts for sentiment analysis and domain-dependent seed set extraction”, Computer Speech & Language, 47, 194-213.

CHEN, F.W., GUEVARA PLAZA, A. y ALARCÓN URBISTONDO, P. (2017): “Automatically extracting tourism-related opinion from Chinese social media”, Current Issues in Tourism, 20 (10), 1.070-1.087.

CHEONG, R. (1995): “The virtual threat to travel and tourism”, Tourism Management, 16 (6), 417-422.

DELAMATER, N.A. (2017): Brief History of Artificial Intelligence and How It’s Revolutionizing Customer Service Today. Available in Disponible el 17 de marzo de 2018.

DESAI, P.R., DESAI, P.N., AJMERA, K.D. y MEHTA, K. (2014); A review paper on oculus rift-a virtual reality headset, International Journal of Engineering Trends and Technology, 13 (4), 175-179.

DIECK, M.C. y JUNG, T.H. (2017): “Value of augmented reality at cultural heritage sites: A stakeholder approach”, Journal of Destination Marketing & Management, 6 (2), 110-117.

DUAN, W., YU, Y., CAO, Q. y LEVY, S. (2016): “Exploring the impact of social media on hotel service performance: A sentimental analysis approach”, Cornell Hospitality Quarterly, 57 (3), 282-296.

DUNIS, C.L., MIDDLETON, P.W., KARATHANASOPOLOUS, A. y THEOFILATOS, K.A. (Eds.). (2017): Artificial Intelligence in Financial Markets: Cutting Edge Applications for Risk Management, Portfolio Optimization and Economics. London: Palgrave Macmillan.

GAN, Q., FERNS, B.H., YU, Y. y JIN, L. (2017): “A text mining and multidimensional sentiment analysis of online restaurant reviews”, Journal of Quality Assurance in Hospitality & Tourism, 18 (4), 465-492.

GEETHA, M., SINGHA, P. y SINHA, S. (2017): “Relationship between customer sentiment and online customer ratings for hotels-An empirical analysis”, Tourism Management, 61, 43-54.

GIBERSON, J.; GRIFFIN, T.; DODDS, R. (2017): “Virtual Reality and Tourism: Will the Future of Travel be Virtual?”, HTMResearch Working Paper No. 2017/1.

GITTO, S.; MANCUSO, P. (2017): “Improving airport services using sentiment analysis of the websites”, Tourism Management Perspectives, 22, 132-136.

GRIFFIN, T., GIBERSON, J., LEE, S.H., GUTTENTAG, D., KANDAUROVA, M., SERGUEEVA, K. y DIMANCHE, F. (2017): “Virtual reality and implications for destination marketing”, In 48th Annual Travel and Tourism Research Association (TTRA), International Conference, 20-23 June 2017.

GONZÁLEZ-RODRÍGUEZ, M.R., MARTÍNEZ-TORRES, R. y TORAL, S. (2016): “Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness”, International Journal of Contemporary Hospitality Management, 28 (11), 2609-2627.

GUTTENTAG, D.A. (2010): “Virtual reality: Applications and implications for tourism”, Tourism Management, 31 (5), 637-651.

FUNDACIÓN COTEC (2017): Percepción social de la innovación en España. Informe del estudio cualitativo. Disponible el 16 de marzo de 2018.

HERTZFIELD, E. (2016): Will robots ever replace guestroom mini bars. Disponible en: Revisado el 18 de marzo de 2018.

HOSTELTUR (2017): Inteligencia artificial al servicio de la personalización del servicio. Publicado el 13 de enero de 2017. Disponible en: Revisado el 18 de marzo de 2018.

IVANOV, S., WEBSTER, C. y BEREZINA, K. (2017): “Adoption of Robots and Service Automation by Tourism and Hospitality Companies”, Revista Turismo & Desenvolvimento, 27/28, 1.501-1.517. Disponible en SSRN: Revisado el 18 de marzo de 2018.

IVANOV, S. y WEBSTER, C. (2017): “Adoption of robots, artificial intelligence and service automation by travel, tourism and hospitality companies – a cost-benefit analysis”. International Scientific Conference “Contemporary tourism – traditions and innovations”, 19-21 October 2017, Sofia University.

JENG, M.Y., PAI, F.Y. y YEH, T.M. (2017): “The virtual reality leisure activities experience on elderly people”, Applied Research in Quality of Life, 12 (1), 49-65.

JONES, L.D., GOLAN, D., HANNA, S. y RAMACHANDRAN, M. (2018): “Artificial intelligence, machine learning and the evolution of healthcare: A bright future or cause for concern?”, Bone & Joint Research, 7 (3), 223-225.

KIM, K., PARK, O.J., YUN, S. y YUN, H. (2017): “What makes tourists feel negatively about tourism destinations? Application of hybrid text mining methodology to smart destination management”, Technological Forecasting and Social Change, 123, 362-369.

KUO, C., CHEN, L. y TSENG, C. (2017): "Investigating an innovative service with hospitality robots", International Journal of Contemporary Hospitality Management, 29 (5), 1305-1321.

LEE, M., JEONG, M. y LEE, J. (2017): “Roles of negative emotions in customers’ perceived helpfulness of hotel reviews on a user-generated review website: a text mining approach”, International Journal of Contemporary Hospitality Management, 29 (2), 762-783.

MANERO, C.B., GONZÁLEZ, M.G., UCEDA, M.E.G. y GRIJALBA, J.M.M. (2011): “La influencia de las TIC en la estructura del sistema de distribución turístico”, Cuadernos de Turismo, 28, 9-22.

MARTINS, J., GONÇALVES, R., BRANCO, F., BARBOSA, L., MELO, M. y BESSA, M. (2017): “A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal”, Journal of Destination Marketing & Management, 6 (2), 103-109.

PHILANDER, K. y ZHONG, Y. (2016): “Twitter sentiment analysis: capturing sentiment from integrated resort tweets”, International Journal of Hospitality Management, 55, 16-24.

TUSSYADIAH, I.P. y PESONEN, J. (2016): “Impacts of peer-to-peer accommodation use on travel patterns”, Journal of Travel Research, 55(8), 1022-1040.

MAURER, M., GERDES, J.C., LENZ, B. y WINNER, H. (Eds.) (2016): Autonomous driving: technical, legal and social aspects. Berlin, Heidelberg: Springer Open.

MELENDEZ-FERNANDEZ, F., GALINDO, C. y GONZALEZ-JIMENEZ, J. (2017): “A web-based solution for robotic telepresence”, International Journal of Advanced Robotic Systems, 14(6), 1729881417743738.

PETKUS, E. (2004): “Enhancing the application of experiential marketing in the arts”, International Journal of Nonprofit and Voluntary Sector Marketing, 9(1), 49-56.

REN, G. y HONG, T. (2017): “Investigating Online Destination Images Using a Topic-Based Sentiment Analysis Approach”, Sustainability, 9 (10), 1765.

RESEARCH AND MARKETS (2017): “Collaborative Robots Market: Global Industry Analysis, Trends, Market Size and Forecasts up to 2023”, Report.

RODRÍGUEZ ANTÓN, J.M., ALONSO ALMEIDA, M.M., RUBIO ANDRADA, L. y ESTEBAN ALBERDI, C. (2008): “Conocimiento y aprendizaje en las grandes cadenas hoteleras españolas en Iberoamérica: Internet como herramienta de aprendizaje organizativo”, Cuadernos de Turismo, 21, 135-157.

SANTOS, M.J. (2017): “Regulación legal de la robótica y la inteligencia artificial: retos de futuro= Legal regulation of robotics and artificial intelligence: future challenges”, Revista Jurídica de la Universidad de León, 4, 25-50.

TIMMS, M.J. (2016): “Letting artificial intelligence in education out of the box: educational cobots and smart classrooms”, International Journal of Artificial Intelligence in Education, 26 (2), 701-712.

WATCHARASUKARN, M., PAGE, S. y KRUMDIECK, S. (2012): “Virtual reality simulation game approach to investigate transport adaptive capacity for peak oil planning”, Transportation Research Part A: Policy and Practice, 46 (2), 348-367.

WILLIAMS, P. y HOBSON, J.P. (1995): “Virtual reality and tourism: fact or fantasy?”, TOURISM MANAGEMENT, 16 (6), 423-427.

ZHANG, Z., YE, Q., ZHANG, Z. y LI, Y. (2011): “Sentiment classification of Internet restaurant reviews written in Cantonese”, Expert Systems with Applications, 38 (6), 7.674-7.682.

Cómo citar
Alonso Almeida, M. del M. (2019). Robots, inteligencia artificial y realidad virtual: una aproximación en el sector del turismo. Cuadernos de Turismo, 1(44), 13–26.

Artículos más leídos del mismo autor/a