Economic expenditure in low-cost fitness centers: Differences according to the loyalty and characteristics of the client
Abstract
Thegrowth in thenumber of fitness centers and theirclients, thestudysoughtto examine and understandthebehavior of consumers of these sport organizations. Therefore, theobjective of thisstudywastoanalyzefordifferences in economicexpendituresbasedoncustomerloyalty and customerprofile in low-cost fitness centers. Thesamplewascomposed of 8462 clients of which50.9% (n=4303) werewomen and 49.1% (n=4159) men. A descriptiveanalysiswasconductedwiththevariancetoaddresstheobjective of thestudy. Theprincipleresultsindicatesignificantdifferences in regardstotheeconomicexpendituresaccordingtogender, age, longevitywiththeorganization and behaviorintentions as measuredwith Net Promoter Score. Thesefindings are of importantrelevanceoffering a detailedunderstanding of clients and variables whichshould be appropriatelymanagedtoincreasetheclients' expenditure.
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The works and papers that are published in this Journal are subject to the following terms:
1. The Publication Service of the University of Murcia (the publisher) has the Publication Rights (Copyright) to the published papers and works, and favors and permits the reusing of the same under the license indicated in point 2.
© Servicio de Publicaciones, Universidad de Murcia, 2013
2. The papers and works are to be published in the digital edition of the Journal under the license Creative Commons Reconocimiento-No Comercial-Sin Obra Derivada 3.0 España (legal text). The copying, using, spreading, transmitting and publicly displaying of the papers, works or publication are permitted as long as: i) the authors and original sources (Journal, publisher and URL of the publication) are quoted; ii) it is not used for commercial benefit; iii) the existence and specifications of this users license are mentioned.
3. Conditions of Self-Archiving. It is permitted and encouraged that the authors spread electronically the pre-print (before printing) and/or post-print (the revised, evaluated and accepted) versions of their papers or works before their publication since this favors their circulation and early diffusion and therefore can help increase their citation and quotation, and also there reach through the academic community.
